5/20/2023 0 Comments Cradle to cradle ted talk![]() ![]() ![]() The more we adapt our building to fit a cradle-to-cradle type system, building to ‘do good’ instead of just ‘less bad’, the more hope for future generations to not inherit a suffering planet.Ĭradle-to-Cradle is an extensive subject with many sources, but one that I found particularly intriguing was William McDonough’s TED Talk a few years back. Sustainability of products is extremely important as move into a future wrought with environmental uncertainty and negative outlooks. In essence, it shifts thought from being ‘less bad’ to being ‘more good’ – from minimizing negative impact to optimizing positive impact. ![]() Cradle-to-Cradle philosophy throws the ‘minimize harmful effects’ notion out and instead reframes it into design that is a beneficial, regenerative force. In society today, we always hear that companies are aiming to minimize harmful effects on the planet and so on. ![]()
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